Thanks for your interest in writing for Bloggers 2 Brands.
Bloggers 2 Brands is an initiative started by an experienced team of online marketers who identified a major disconnect between South African Brands and Bloggers. Our aim is to connect brands and bloggers so that they form mutually beneficial relationships. The Brands can get exposure from a network of South African bloggers to help them build their brand in their online campaigns and the bloggers may receive incentives from the brands for their assistance whilst growing their online influence. If there is a topic you are passionate about, be it writing, blogging, travelling etc. connect with us so that we can get you out there.
Below are the answers to some frequently asked questions about submitting a blog post for consideration to Bloggers 2 Brands.
Guest Posting Guidelines
What should I write about?
Browse through our site to get a sense of what we are trying to accomplish. You will get an opportunity to work with big brands in all verticals, from beauty & fashion, food and forestry, to luxury travel and banking. So, articles covering those topics are a good start.
Should I pitch you my idea before writing the post?
Yes, you can pitch an article idea by emailing us.
When will I hear back from you after I send my pitch?
We will try and get back to you as soon as possible.
Have any tips for ensuring my piece is a fit for Blogger 2 Brands?
Since this is a blog, write in an easy to follow manner using catchy titles, short to the point paragraphs and list posts. Try and use headings (H2 & H3) for each section of your posts which gives the reader an idea of what that paragraph is about.
How should I submit my post?
You can submit your post as a word document or a google document.
How long should my posts be?
Posts should be longer than 600 words, written in an easy to read format e.g. using lists and breaking up the content into different shorter sections which focus on different themes or ideas. It should be in format of introduction, body and conclusion. Where you introduce ideas in the introduction, expand on those ideas in the body and then summarize and give actionable advice in the conclusion using points from the body.
Do you pay?
No, at this stage we do not pay contributors. You benefit from exposure which may result in your blog getting sponsored posts from brands in a related niche. You also gain exposure to your social media profiles so that our readers who are also bloggers can check out your blog and you can build mutually beneficial connections.
Should I include links within the piece?
Yes. You can include links to related content if you think it will be helpful to the reader and you can include links to helpful resources that you mention in your post. Please try and use anchor text when linking to other articles or resources.
Should I write a headline?
Yes, but please note that we may change it so that it is more attention grabbing and optimized for search engines (this will be beneficial to both you, the contributor and Bloggers 2 Brands).
Will you edit my post?
We reserve the right to edit submitted post’s if we identify any errors or areas of improvement but we will try our best to reflect the authors original idea.
Can I repost my submission on my blog?
No, as publishing the exact same content on multiple sites is seen as duplicate content by the major search engines such as Google. It is not good for SEO.
Are you definitely going to publish my piece?
We will only publish articles that are of high quality and are the right fit for Bloggers 2 Brands. If your article is not the right fit for Blogger 2 Brands we will let you know and you will be free to publish it elsewhere.
Should I include a photo?
You can include quality images to your posts if you have the rights to them and have a link back to the source. If you do not have an image for your post, don’t worry we will find an appropriate image to fit your article.
How to submit a guest post?
Now that you have read our guidelines, you can submit your post to our editor so that it can be reviewed.
Adverts and Commercial posts
If you work for a brand and would like to advertise on Bloggers 2 Brands or you want us to publish a post containing commercial links contact us here.